Novus is a new way to water - both in the intricate ways it is created and the endless ways to enjoy it. Though Novus translates to “new,” you could say we know water and have it down to a science.
Novus is born from Triton Water, a Midwestern family run business and industry leader in water purification for over half a century. The team was inspired to leverage their cutting edge advancements to bring the highest standard of purity and quality — and exceptionally pristine, fresh taste — to people everywhere.
The method to source the water is intricate and it all starts in the Teays Valley Aquifer in Indiana, a natural source that provides an exceptionally clean and pure base. Novus water is then purified through Triton’s proprietary 8-step reverse osmosis, microfiltration, and ultraviolet light processes, with every step made in the USA.
We love the challenge that comes from working with one-of-a-kind processes and making a product that stands out in a crowd. The team spent many months laser focused on fine tuning the taste of the water alone to perfect its distinguishable flavor. Characterized by its remarkable purity, Novus’ flavor holds a unique depth that does not overpower, while offering a slight softness and smoothness on the palate.
We are proud to debut our still, pure refreshment that revitalizes water drinkers with a sense of novelty. We consider Novus far more than just water, but a celebration of nature's purity blended with the advancements of science – a true testament to the art of hydration.